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Jams Launches Peanut Butter and Jelly, Protein Craze
Jams Launches Peanut Butter and Jelly

Athlete-backed Jams takes on the peanut butter and jelly market amid the protein craze

The classic peanut butter and jelly sandwich just went high‑performance. Jams, a frozen “protein PB&J” brand, launched July 14 in approximately 3,000 Walmart stores nationwide. Jams, a new company created by 26-year-old Connor Blakley, launched Monday and hopes to take on Smucker’s Uncrustables as the next locker room and lunch box staple. Like Uncrustables, the sandwiches fall in the frozen foods category. Backed by high-profile athletes—U.S. soccer legend Alex Morgan and NFL stars C.J. Stroud and Micah Parsons—Jams aims to challenge Smucker’s Uncrustables with its protein-packed twist on a nostalgic favorite.💪 What’s Driving the Protein PB&J Craze?

      • Performance nutrition: High-protein convenience snacks are trending, especially among active consumers.
      • Athletic credibility: Having powerhouse athletes adds authority and helps differentiate Jams amidst a crowded market.
      • Walmart rollout: A broad national launch across 3,000 stores validates the brand’s scalability and serious retail intentions.
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Jams launches athlete-backed protein PB&J in 3,000 Walmart stores, adding it to their frozen foods category

Here’s How a Marketing Virtual Assistant Helps Fuel Growth

In July 2025, Jams—a protein-packed reinvention of the peanut butter and jelly sandwich—officially launched in over 3,000 Walmart locations across the U.S. Backed by elite athletes including soccer star Alex Morgan, NFL quarterback C.J. Stroud, and linebacker Micah Parsons, this new brand is challenging industry giants like Smucker’s Uncrustables with a performance-focused twist.

But behind the scenes of every viral product launch lies an engine of execution—something that the right Marketing Virtual Assistant (VA) can power with precision.

Why the Protein PB&J Craze Is Exploding

Jams is tapping into two powerful consumer trends:

  • High-protein snacking: Today’s health-conscious buyers crave convenient, nutritious options—especially post-workout snacks.
  • Nostalgic food made modern: By upgrading a childhood favorite with athlete endorsements and performance benefits, Jams bridges comfort food and fitness culture.
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new Jam company

According to Forbes, brands with fitness-aligned messaging and influencer support tend to see faster in-store adoption and stronger DTC growth.

What Makes Jams Different?

Jams doesn’t just follow the trend—it leads with intention. By offering 9g+ of protein per sandwich and freezing freshness for grab-and-go convenience, it’s perfect for:

  • Student athletes
  • Busy professionals
  • Fitness-focused parents

And with retail giants like Walmart backing the brand, distribution power meets grassroots influencer engagement.

But to keep up the momentum, every great product needs behind-the-scenes consistency—and that’s where a Marketing Virtual Assistant delivers the edge.

Conclusion: Jams Is the Brand—Marketing VAs Are the Backbone

Jams is making headlines for redefining PB&J with protein and pro-athlete credibility. But staying top-of-mind in a saturated snack market requires more than just great taste.

With a Marketing Virtual Assistant, brands like Jams can:

  • Move faster on promotions
  • Streamline influencer outreach
  • Strengthen their SEO footprint
  • Scale while staying lean

For any food or fitness startup launching nationwide, hiring a Marketing VA isn’t just smart—it’s essential.

The classic peanut butter and jelly sandwich just went high‑performance. Jams, a frozen “protein PB&J” brand, launched July 14 in approximately 3,000 Walmart stores nationwide. Backed by high-profile athletes—U.S. soccer legend Alex Morgan and NFL stars C.J. Stroud and Micah Parsons—Jams aims to challenge Smucker’s Uncrustables with its protein-packed twist on a nostalgic favorite.

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